To address low conversion rates (~1%) on Instacart's product landing pages, the redesign focused on enhancing the experience for new customers—particularly those arriving through paid marketing channels (PLAs). The goal was to streamline the design, build trust, and simplify the path to purchase. Key updates included clearer product information, an intuitive shopping cart experience, and an enhanced design language to boost user engagement and drive higher conversions across both mobile and desktop platforms.
